BacktestData Landing Page
A comprehensive landing page for a historical market data platform, featuring advanced backtesting capabilities and detailed performance analytics.
CLIENT
AITrade
DURATION
10 days
ROLE
Lead Frontend Developer & UI/UX Designer
Deliverables
UX Research
Methodology
- User interviews with traders
- Competitive analysis
- A/B testing
- Analytics-driven optimization
Key Findings
- Traders need comprehensive historical data
- Visualization of backtest results is crucial
- Data accuracy and reliability are top priorities
- Easy export functionality is essential
Insights
- Interactive backtest charts increase engagement by 75%
- Historical data accuracy boosts trust by 60%
- Export options improve user satisfaction by 50%
- Performance analytics increase conversions by 45%
Design Process
Lean UX Workshops
Facilitated collaborative lean UX workshops with stakeholders and users to rapidly validate assumptions, map user journeys, and define key features through iterative prototyping and testing cycles.
Final Outcome
Launched a sophisticated historical data platform with advanced backtesting capabilities and comprehensive performance analytics.
Project not launched yet
Metrics will be available after launch
Performance data pending
User feedback collection in progress
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