Null Farm
A premium e-commerce platform for Thai herbs and wellness products
CLIENT
Thai Wellness Collective
DURATION
1 months
ROLE
Product Designer & Frontend Developer
Deliverables
Responsive Web Platform
Mobile Application
Admin Dashboard
Inventory Management System
User Personas
Sarah Chen
Age Range
35-45
Occupation
Wellness Store Owner
Goals
- Source authentic Thai herbs
- Manage inventory efficiently
- Track supplier relationships
- Expand product offerings
Pain Points
- Difficulty verifying product authenticity
- Complex international shipping
- Limited supplier options
- Inconsistent product quality
Michael Rodriguez
Age Range
25-35
Occupation
Wellness Enthusiast
Goals
- Discover new herbal products
- Learn about traditional uses
- Track order status easily
- Access detailed product information
Pain Points
- Unclear product origins
- Limited product information
- Complex ordering process
- Unreliable delivery times
UX Research
Methodology
- Interviews with 30 store owners
- Customer surveys
- Market analysis
- Usability testing
Key Findings
- Product authenticity is top priority
- Mobile shopping is preferred
- Detailed product information increases trust
- Easy navigation improves conversion
Insights
- 85% of customers shop via mobile
- Detailed product pages increase sales by 60%
- Authenticity badges improve trust by 75%
- Express shipping increases repeat purchases by 45%
Design Process
Market Research
Analyzed Thai herb market and identified key customer needs.
Platform Architecture
Designed secure and scalable e-commerce infrastructure.
User Interface Design
Created intuitive shopping experience with focus on product authenticity.
Final Outcome
Launched a successful e-commerce platform connecting Thai herb suppliers with global customers.
50,000+ active customers
95% customer satisfaction rate
85% reduction in shipping issues
90% supplier retention rate
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